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Human Motives and Cultural Models 

SPA Publication No. 1
by Roy G. D’Andrade and Claudia Strauss, eds.
Cambridge University Press, 1992.
ISBN: 0521423384

This volume seeks to integrate knowledge, desire, and action in a single explanatory framework. A full understanding of human action requires an understanding of what motivatespeople to do what they do. Typically, human motivation has been modeled on animal behavior, resulting in an insufficient appreciation of the role of culture in human motivation. Developed from research in cognitive anthropology on cultural models, through which human realities are constructed and interpreted, this study of human motivation also draws upon developmental psychology, and psychoanalytic and social theory.

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